E-Commerce product information

HP Releases 54 A3 Multifunction Printers with Embedded Security

, Author

HP Releases 54 A3 Multifunction Printers with Embedded Security

The new printers are part of the hardware makers ongoing effort to grab a hunk of the $55 billion market for A3 copiers.

May 18, 2017TechDecisions Staff2 Comments

In an extension of its ongoing effort to take on the $55 billion global copier market, HP Inc. has shipped an extensive new family of A3 multifunction printers with built-in security functionality.

Available immediately, the 54 new SKUs include 3 models equipped with the Palo Alto, Calif.-based hardware vendors PageWide technology, which utilizes a stationary margin-to-margin printing head to accelerate print speeds, plus 13 LaserJet platforms.

We set out to offer our partners a robust portfolio of A3 MFPs with disruptive technologies and a range of finishing options to meet current and future printing needs, said Tuan Tran, HPs general manager and global head for office printing solutions, in apress statement. Today, were delivering on that promise, along with our mission to continue reinventing the market. Using the vast knowledge weve gained through our large-scale commercial printers, we streamlined our designs, improved print speeds and enabled higher-quality printing for a lower cost.

All of the new offerings feature onboard security functionality designed to identify and address threats automatically. HP Sure Start technology, for example, confirms the authenticity of a printers BIOS during the boot process, and switches to a known golden copy if it detects compromised code. Whitelisting technology similarly reboots devices to a secure, offline state if it discovers firmware during the startup process that doesnt bear a verifiable HP digital signature, and alerts technicians to install a valid replacement.

Run-time intrusion detection functionality, meanwhile, continually looks for anomalies in firmware and memory operations and automatically restarts printers that are under attack.

After any security-related reboot, HPs JetAdvantage Security Manager can automatically look for underlying vulnerabilities and reset a devices security settings appropriately based on preset company policies, without IT intervention.

HPs newest printers all come with its Smart Device Services (SDS) feature as well. Introduced last year, SDS collects diagnostic information from printers via embedded sensors and distributes it to third-party RMM and managed print solutions, enabling partners to reduce administrative overhead by investigating and potentially resolving technical problems without a truck roll.

HP signaled the scale of its ambitions in the A3 market last September when it announced a deal with Samsung Electronics Co. Ltd. to purchase the latters printer business for a little over $1 billion. Since then, the company says, it has recruited over 500 resellers to sell its emerging A3 MFP product line.

We worked side-by-side with our partners, discussing their needs, assessing their preferred tools and gaining a better understanding of their business models, said Aurelio Maruggi, general manager for A3 solutions at HP, in prepared remarks. This co-innovation not only strengthened our relationships, but had a direct, positive impact on the final portfolio.

The latest batch of HP printers reaches market a week to the day after Norwalk, Conn.-based competitor Xerox Corp. launched 29 new A3 and A4 printers of its own, and just over 2 weeks since Epson America Inc. pulled the wraps off 2 new high-speed color inkjet MFPs with motionless print head technology similar to PageWide.

This article was originally posted on sister publicationChannelPro Network.

Potential of Blockchain Demonstrated with Chickens

2 Ways Blockchain Technology is Helping Musicians Make

How One Artificial Intelligence is Changing Higher Education

New IoT Remote Access and Monitoring Tool from

Free downloadable guide you may like:

The Technology Managers Guide to Creating a Technology RFP

Avoid costly mistakes and get what you need for your next AV, IT and security projects by downloading our FREE  Technology Managers Guide to Creating a Technology RFP. Whenever you need an outside firm to develop a new system for your company, getting the specifications right is crucial to ensure you: Get what you need []

Hp is best in printing solution. canon printers are also best in class but it has certain drawbacks. While using canon printer user get not responding errors. If you are also getting these issue then visit us we provide the solution for it.

Many users are facing error in their Canon Printer and looking for the solutions on the different website. This post contains a lot of information.

Your email address will not be published.Required fields are marked*

Get the latest news about AV integrators, IT providers, and Security installers from our sister publications:

IT, A/V, and Security Integrators Get Your Work Featured on TechDecisions! Do you want to have your work featured as a Project of the Week on TechDecisions? TechDecisions listed integrators get FREE access to upload their work projects for our editors to review and potentially feature online! If you are not a listed integrator yet, get your FREE basic listing by subscribing or renewing your FREE (with industry qualification) subscription to ChannelPro-SMB, Security Sales & Integration, or Commercial Integrator.

FREE Downloadable resources from TechDecisions provide timely insight into the issues that IT, A/V, and Security end-users, managers, and decision makers are facing in commercial, corporate, education, institutional, and other vertical markets

Whether you are renewing or starting a new subscription, qualified industry professionals who subscribe to ChannelPro-SMB, Security Sales & Integration, or Commercial Integrator now also receive a FREE listing here in the TechDecisions Integrator Directory, and can also qualify to submit their work to be featured as a TechDecisions Project of the Week!

2018 TechDecisions • A Division of EH Publishing, Inc. d.b.a EH Media • 111 Speen Street, Ste 200, Framingham, MA 01701 USA