In the context of consumption upgrades, the vacuum cleaner market is heating up. The forward-looking database shows that in 2016, the total retail volume of vacuum cleaners in China reached 9,402,800 units, an increase of 119.92% over 2013, and the compound annual growth rate was 30.04%. It is expected that the sales volume in 2017 will reach 11,536,000 units. In 2016, the retail value of vacuum cleaners in China was 5.57 billion yuan, an increase of 99.07% from 2013, and the compound annual growth rate was 25.80%. It is estimated that the market size in 2017 will be nearly 10 billion.
With the increasing popularity of vacuum cleaners, sales of vacuum cleaners have steadily increased in recent years, and the vacuum cleaner sales market is still very broad. At the same time, in recent years, China has continuously introduced various policies to encourage domestic demand, promote the improvement of household consumption levels, and support the development of e-commerce and supporting industries, which will help the industry’s downstream demand for healthy and sustainable growth. It is expected that in the next few years, China’s vacuum cleaner industry will enter the golden development stage, and the vacuum cleaner market will have a bright future.
At present, online channels have become the most important channel for vacuum cleaner sales. According to the statistics of the “Analysis Report on Production and Sales Demand and Investment Prediction of Vacuum Cleaner Manufacturing Industry” published by the Industry Research Institute of Qianfeng, the retail volume of online vacuum cleaners in China reached 4.479 million units in 2016, an increase of 60.07% year-on-year, which is an increase from 2013. 432.32%, the compound annual growth rate of 74.61%, accounting for 79.76% of total sales. The retail volume under the line was 1,902,900 units, a year-on-year decrease of 13.37%, a decrease of 33.62% from 2013, accounting for 20.24% of the total sales.
In terms of retail sales, China’s online retail sales of vacuum cleaners in 2016 reached 3.229 billion yuan, a year-on-year increase of 75.43%, an increase of 379.64% over 2013, and a compound annual growth rate of 68.64%, accounting for 57.97% of the total retail sales. The retail sales under the line was 2.341 billion yuan, an increase of 12.49% year-on-year, an increase of 10.19% from 2013, accounting for 42.03% of the total retail sales.
Under the background of the vigorous development of the e-commerce industry, the vacuum cleaner online market has expanded at an alarming rate, rewriting the vacuum cleaner sales market pattern. In the future, with the development of e-commerce and the further improvement of supporting services such as logistics and online payment, the advantages of online shopping will be further highlighted. Thanks to the rapid growth of the vacuum cleaner industry and the replacement of the traditional channel share, the online sales market for vacuum cleaners will continue to maintain rapid growth. Internet e-commerce representatives represented by puppy electronics will share the industry growth dividend in the future.